Use cases · Funding flows and local areas

Create a local currency with its own loyalty programme

Give your local shops a loyalty programme worthy of a major retailer. The local authority creates the local currency, residents top up their accounts and each shop rewards their purchases.

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Who it is for : Towns, local authorities, merchant associations, tourist offices

Example · a local euro and loyalty

120 shops

Illustrative animation: the local authority creates its local currency, a local euro, and selects 120 shops, without paying any money into the accounts. The resident tops up their own MAP electronic money account with €100, then pays €100 by QR code at the butcher’s. The butcher’s credits back €10, to be used only there: using this benefit at the grocer’s is declined. Amounts are examples.

Illustrative example: amounts, users, rules and duration are set to suit your project.

How the euros flow

Follow the euros, from funding to payment

A local authority creates its local currency, a local euro, to promote its 120 local shops. Residents top up their own accounts and pay by QR code; each shop rewards their purchases, for example €10 credited back for €100 spent at the butcher’s, to be used only there.

How the euros flow in this example

The local authority

Creates a local euro

€0 paid in

It selects 120 shops and does not fund the accounts.

Opens the local euro to residents and shops

The resident

Tops up the account

€100

They credit their own MAP account, like a meal voucher.

Pays €100 by QR code

The butcher’s

Receives and rewards

€100 received

Benefit set by the shop: 10%.

Return : €10 credited back to the resident, to be used only at the butcher’s

Rules checked before each payment

Shops selected by the local authority
QR code or card
A benefit can only be used at the shop that granted it

MAP holds the electronic money accounts and traces every payment: the local authority measures the spending kept in its shops.

DemonstrationExample data, checked under its rules

Try a payment

Choose a transaction A purchase at a selected shop, rewarded under its benefit Using the butcher’s benefit at another shop

Check before payment

A purchase at a selected shop, rewarded under its benefit

Shops selected by the local authority
QR code or card
A benefit can only be used at the shop that granted it

Payment accepted

All the programme’s rules are met.

Check before payment

Using the butcher’s benefit at another shop

Shops selected by the local authority
QR code or card
A benefit can only be used at the shop that granted it

Payment declined

Rule concerned : A benefit can only be used at the shop that granted it

For your area

Keep your local shops thriving, with no funding budget

Your residents’ spending stays with your shops, and you can measure it.

For the local authority

Local spending, with no funding budget

You create your local currency, a local euro, and choose the shops that accept it.
You do not fund the accounts: residents top them up themselves.
Your residents’ spending stays with your local shops.
You see the amounts spent in your shops and how they are distributed.

For your residents

Rewarded for shopping locally

Your residents open their account and top it up themselves, like a meal voucher.
They pay by QR code or card at the selected shops.
They get discounts from their local shops: €10 credited back for €100 spent at the butcher’s, for example.
They check their balance and the rewards available at each shop.

For your shops

A loyalty programme worthy of a major retailer

Your shops set their own reward, for example 10% at the butcher’s.
A reward earned at a shop can only be used there: customers come back.
They receive payments by QR code or card.
They follow the rewards granted and how they are used on later visits.

MAP services used

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Let’s talk about your project

Tell us what you want to fund, who must be able to use it and under which rules. Together, we assess the MAP services suited to your needs.

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